For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic.
Google is making it harder and harder to get free, organic listings at the top of the search results. So what to do? Spend a little now, to prevent spending a lot later – and reap the benefits in between with a solid ROI. Build assets!
Social media is one of the best ways to promote your local business. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for. So let’s see how leveraging your Twitter account can boost your local business conversion.
Businesses should not ignore online review websites; they have become too important over the years. Prospective customers value online reviews as much as they do personal recommendations from friends and family.