Why Online Reviews and Reputation Matter TODAY
Better Reviews = More Sales
More, better, fresher online reviews improve conversions – dramatically:
- 97% search for local businesses online
- Positive reviews make 73% of consumers trust a local business more
- 85% of people trust online reviews as much as personal recommendations
- 91% of consumers read online reviews when searching for a local business
- Most consumers look at 2+ review sites before making a decision
- Reviews impact Google Local Pack and Local Organic Search search rankings
- 56% picked a business because they had positive star ratings/reviews
- 77% of consumers think that reviews older than 3 months are no longer relevant
- Negative ratings reduce clicks
- Positive ratings increase clicks
(Statistics from BrightLocal; 2017/2018 Local Consumer Review Survey)
More and More Consumers Read Reviews Before Making a Purchase…
Having a strategy to actively solicit feedback and reviews is the smart thing to do – it will make a huge difference in your business.
Think about this scenario:
Is Your Advertising Campaign Sending Prospects To Your Competitor?
Let me paint you a picture here. Here’s how most people THINK it works…
…Sees the ad
…Calls/goes/logs into the business
…Buys product or service
That’s what advertisers WANT to believe…
They are wrong!
Here’s what REALLY happens:
…Sees the ad
…Thinks “That looks interesting; l-e-t m-e g-o-o-g-l-e t-h-a-t r-e-a-l q-u-i-c-k…
…Oh no – these guys have a bad reputation. They only have 2 Google reviews; one with 5 stars, but it’s 3 years old, and a 1-star review from 6 months ago.
…Let’s check out this other company.”
See what happened there?
The competitor got the lead. FROM SOMEONE ELSE’S ADVERTISING!
I mean – if you were looking for an Italian restaurant for instance – who would you choose? The one with a 2 star rating, or the one with 5?
Don’t let this happen to YOU.
Let us help you with an effective Reputation Marketing Strategy:
- Feedback, testimonials and Reviews solicitation
- Reviews monitoring
- Feedback, testimonials and Reviews promotion
- Review Responses
- and more…
Ready To Take The First Step?
Visit www.needmorereviews.com or call 1-855-815-7612 for more information.